If you have been around Direct Marketing or Internet Marketing for any time at all you have probably already heard how personalizing your sales message can increase your response rates and conversion rates.
One simple way to personalize your sales message is to use your prospect's name. Just check your snail mail and see how often Your Name is used in the sales letters directed to you. There is a reason direct mail companies do this... it works!
It is a common and well known technique in email marketing to personalize the subject line and the body of the message with your prospect's name. This technique is easy to implement with most list servers, such as AWeber and GetReponse, and results in increased open and response rates when marketing via email. It offers a more personalized experience allowing the sender to connect on a more personal level using what can be a very impersonal "one size fits all" medium.
Personalization and interactivity are not new things on the Internet. In fact, it started very early and has increased rapidly. You can hardly visit a site anymore where they don't have some sort of feature that is meant to personalize the experience for you. In the end that personalization is meant to increase that site's stickiness or improve the delivery of the sales message and utimately increase the bottom-line profits.
However, there is one area of personalization that a lot players in Internet Marketing totally miss the boat on when promoting their products... personalized sales letters.
Personalized sales letters can come in many forms. One form is advanced personalization based on a squeeze page form where several data fields are gathered and then used to personalize the resulting sales letter. Another form, which is a much simpler and easier to implement technique, is personalization using the prospect's name.
Personalizing your sales letters with your prospect's name, which is easily passed from your list server, will get you the most bang for your buck compared to trying to implement more complex techniques. You can even take it a step further and personalize other important pages on your sites such as squeeze pages, order pages, thank you pages, and OTO pages.
So, why aren't more Internet marketers using this technique yet?
They probably just don't realize how effective this simple technique can be. Regardless, it is effective and will result in increased response rates, conversion rates, and profits.
